Reel - That’s What Home Is

Why this works: It taps into the feeling behind every home, which gets people commenting and sharing. Sellers see an agent who sells the life, not just the floor plan.

Your objective: Build connection and spark comments by getting people to share their own home memories.

How to use it: Make it your own by swapping in footage of a local street or park in your area. Pick one of the two fonts, delete the instruction box and run the AI prompt for your caption.

CTA Options: The caption closes with a question asking people to share their favourite memory from a home they’ve lived in.